Categorizing and sending emails will be time-effective and goal-oriented. Start by collecting and analyzing data on your subscribers, such as their demographics, purchase history, and behavior on your website. Most websites provide these insights through inbuilt advanced data analytics. Proper research enables you to categorize buyers and send separate emails tailored to their requirements and interests. This targeted approach feeds the curiosity of your buyers, encouraging them to read emails featuring special offers created exclusively for them. By doing so, you not only enhance engagement but also foster a personalized connection with your audience, ultimately driving higher conversion rates and customer satisfaction.