The prevalence of email and the wide use of this platform for marketing has contributed to the abundance of emails in everyone’s inbox. Emailing for business requires writing the right subject line that is clear and catered to the topic that is addressed in the context.

Further, the mail that is sent has to undergo several metrics that clear its performance to land in the inbox and not in spam or promotional folders, these include criteria such as a professional mail address, and an engaging subject line followed by a clear call to action.