Generation Z, defined as those born between 1996 and 2012, is the newest generation to enter the workforce. Unlike their predecessors, they have grown up in an increasingly digital, fast-paced, and interconnected world. This has resulted in unique needs and fears that employers need to understand to get the most out of them.

One of the biggest needs of Gen Z is flexibility. They are willing to travel and accommodating this travel spirit means adding more flexibility to the typical 5-day work week. Allowing them permission to leave early on weekends etc. means that employers need to be flexible with work schedules and offer options for remote work to accommodate their lifestyle.

Another need of Gen Z is an emphatic sense of purpose. They want to work for companies that align with their values and positively impact society. Employers should be transparent about their company’s mission and values to attract and retain Gen Z employees. Values such as empathy, meritocracy, and transparency go a long way in boosting the morale of Gen Z.

Gen Z also experiences fears such as FOMO (fear of missing out) and anxiety about job security. They value social connections and want to feel a sense of belonging within their workplace. Employers can alleviate these fears by offering opportunities for social connection, such as team-building activities and mentorship programs, as well as clear communication about job security. Some fun activities can also be imparted.

When it comes to getting Gen Z to do work, it is important to offer clear expectations and regular feedback. They want to know what is expected of them and how they can improve. Employers can motivate Gen Z by offering opportunities for skill development and career growth.

However, it is also important to understand what Gen Z hates. They dislike being pigeonholed or stereotyped and want to be seen as individuals with unique qualities and strengths. They also dislike inefficiency and bureaucracy, preferring to work in a fast-paced and dynamic environment.

To tap into the potential of Gen Z, businesses and organizations need to understand and adapt to their preferences. By offering opportunities for innovation, flexibility, and personal development, India can unleash the full potential of this talented and ambitious generation.

Gen Z have an interesting relationship with food. The fuel for life. They value convenience and variety, and this has led to the rise of food delivery apps such as Swiggy and Zomato.

One of the key reasons why Gen Z orders so much on Swiggy and Zomato is convenience. Zomato recently ran ads showing people ordered over 5 crore masala dosas in one day in India. With busy schedules and fast-paced lives, they prefer the ease of ordering food online and having it delivered to their doorstep. These apps also offer a wide range of options, catering to their desire for variety and experimentation.

In terms of the foods Gen Z likes, there is a trend towards healthier options such as salads, smoothie bowls, and vegan options. They also enjoy fusion cuisine, mixing and matching different styles and flavors to create unique and exciting dishes pandering to their experimental attitude.

However, Gen Z also enjoys indulgent foods such as burgers, pizzas, and desserts, often seeking out new and trendy options that cater to their tastes.